Picking a career course as a teen can feel frustrating. I remember, many moons back, weighing up all the options in front of me and questioning which course would provide me the best chance of employment, but also whether I ‘d really discover what the real life would one day ask of me. It’s a tension that never ever truly goes away, and it’s one I see shown in the students who walk through our doors every year.
At NABA, Nuova Accademia di Belle Arti, the purpose is clear: through Artistic Intelligence, we nurture individuals to create a brand-new tomorrow.
The technique we take to innovative education is developed on two deceptively easy concepts: thinking and making. Not one before the other. Not theory now, practice later. Both, constantly, in discussion with each other. You’ll see this running through our BA programs at the NABA London school in Style Design, Fashion Marketing Management, and Design, where learning is multidisciplinary and carefully shows how creative work actually occurs.
On the thinking side, students are constantly motivated to question concepts before they make anything. That implies developing a clear point of view and asking why a job ought to exist in the very first location. This is where concepts are really formed, not just concepts produced.
Then comes the making. Students move quickly into prototyping, exploring and testing concepts through physical or digital outputs. The key is model: making something, reviewing it, fine-tuning it, and frequently looping back to reconsider the initial idea totally– discovering by doing. In practice, this plays out through studio-based knowing, project briefs that mirror real-world constraints, and constant review sessions. Feedback is quickly, honest and collective, just as it would be in an expert creative environment.
Whether a student winds up sewing a piece for a style program or designing product packaging for a worldwide brand name, the process of believing and making together is what assists them discover what makes their work clearly theirs
When we look at our data, according to a 2025 survey by Doxa, 90% of NABA graduates find employment within a year of completing their research studies– a figure that rises to 94% for those who complete a Master of Arts or Academic Master program. These numbers speak not just to the quality of the education, but to how well it maps onto what the innovative markets are in fact searching for.
What makes this approach particularly effective is that trainees are never ever simply “studying theory” in seclusion. From the first day, they work as if they are already in a studio or agency: reacting to briefs, managing deadlines, providing concepts, safeguarding creative choices, and constructing a portfolio as they go. By the time they finish, they’re not equating academic work into expert practice– they have actually currently been doing it for many years.
However maybe the most valuable result isn’t the portfolio or the technical abilities. It’s the sense of creative identity that emerges along the method. Whether a trainee winds up stitching a piece for a fashion show or creating product packaging for a global brand, the procedure of thinking and making together is what assists them find what makes their work distinctly theirs.
In a world where the function of human imagination is being questioned more than ever, that feels like precisely the best thing to be teaching.
About the author: Diego Mattiolo is School Director and Head of Education at NABA, Nuova Accademia di Belle Arti’s brand-new London school. With over 10 years of international experience in academic management, he brings strong knowledge in leading multicultural groups and establishing vibrant, student-centred learning environments. He has experience in crucial development initiatives, maintained high teaching standards, and provided distinctive instructional experiences.
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